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Upselling Uplighting 300x199 Mike Fernino speaks to New Jersey DJ NetworkMusic In Motion’s founder Mike Fernino recently presented a seminar on lighting to the New Jersey DJ Network held at the Crown Plaza Hotel In Edison NJ.  Mike’s seminar, “  Up Selling -  Up Lighting “  has become very popular in the DJ community and was also  presented in Las Vegas as part of the Mobile Beat DJ conference, as well as stops at the Connecticut and Massachusetts chapters of the ADJA. ( American Disc Jockey Association.) Mike also presented 2 webinars on the subject.

” Lighting is the rage right now,” says Mike. ” Every DJ and catering facility is trying to do it, but few understand what it takes to properly market it. My seminar goes into great detail on how to promote your product as a tremendous up sell to a wedding, Bar/Batmitzvah or corporate event. ”

If you would like to bring Mike Fernino out to your next DJ related association meeting or conference, contact him at 203-627-9600.

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adja meeting Music In Motion DJs join Connecticut ADJA

March 2010 CT ADJA Meeting

The American Disc Jockey Association ( Connecticut Chapter ) was formed in August 2009 with meetings held in Southington CT. Music In Motion’s owner and founder, Mike Fernino is acting as chapter president. Included on the roster of members from the Music In Motion staff are…..

David Fontaine, Steve Fernino, Dave Salonia, Roberto Velez and Doug Duval.

Being a member of the Connecticut ADJA has great value to personal and professional growth as an entertainer, and further demonstrates why Music In Motion is cutting edge with our staff and our desire to be the best in the business. Where many DJs are satisfied with being complacent, we surge forward always striving to improve for the benefit of our clients.

So what do DJs do at a DJ meeting? Topics are diverse on everything from computers, to lighting, to performance related. Monthly presenters offer  seminars and information is shared and learned by all. This is the closest thing to DJ school we have as an industry, so it is very valuable to us.

Members of the American Disc Jockey Association also enjoy tremendous liability insurance with a policy from Fireman’s Fund which is exclusive to the membership. With many New England, New York, and surrounding area facilities now requiring a DJ to have liability insurance, this will soon become a major issue as more catering halls make it mandatory.

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Mike Fernino Head Shot Mike Fernino to present a seminar in Las Vegas

Music In Motion founder, Mike Fernino will be presenting a seminar in Las Vegas Wednesday February 10th as part of the Mobile Beat DJ Show and Conference.  Mike’s seminar is called  ” Up Selling – Up Lighting “ and will focus on marketing, promoting, and selling architectural lighting and other special effects to your current client base.

Mike founded Music In Motion Entertainmentof Seymour Connecticut in 1984. 25 years later, Music In Motion employs 14 DJs and office staff. The company facilitates over 500 events annually. Mike is also founding president of the New England American Disc Jockey Association and current president of the Connecticut chapter of ADJA. Additionally, Mike founded DJ Idea Sharing, a popular DJ education program as well as being a podcast host on podcastfordjs.com

With over 50% of his events up grading to some form of lighting, Mike is regarded as an expert in the field of event production. His seminar will expose the proper marketing techniques to be successful in the very popular lighting trends of 2010.

Mike’s seminar will take place at 8:00am Wednesday, February 10th as part of the NLFXpro academy.

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